Featured Business
~Featured Planner: Stormie Sowinski of Hello World Baby Planning & Maternity Concierge~
What are your specialties as a baby planner:
- Sleep Safety
- Functional Nursery
- Gear
- Multiples prep (Shannon)
What uniquely qualifies you to be a baby planning expert?
- My passion for research, safety and having had such diverse preparation and birth experiences myself. From challenging pregnancies, induced birth, emergency cesareans to a scheduled cesarean, I have a very wide experience base from which to draw knowledge and understanding.
Tell a little bit about your background:
- I have 2 children of my own. With my first I was able to stay home and research everything from birthing practices to products. When I had my second child I was working full time and taking care of a toddler. As pregnancy was not an easy time for me, I remember thinking how great it would be to have a professional to help go through the process again. This is how I came to be a baby planner. Having a background in massage therapy and integrated healthcare, being able to educate others was very important to me and shaped my baby planning passion and style.
What is your biggest piece of advice for a new parent?
- To take one step at a time and follow a timeline. Knowing what portion of your preparations have been completed and what is to follow can greatly reduce the stress of getting ready for baby.
What qualities should an ideal baby planner have?
- Endless gear knowledge
- Passion for research
- Personal experience with pregnancy and having children
- Ability to help expecting parents make their own decisions based on their lifestyles
What is the nicest thing a client has ever said about your business?
- My client had her baby 6 weeks premature and I was able to finish all of her home prep by the time her baby came home (4 days). She told me that she simply did not feel as though she would have been able to make it through such a trying time without knowing that I was there for her and that she would be able to care for her tiny baby once at home without worry.
How do you stay current on trends in the baby and child industry?
- Continued partnership with manufacturers, other baby planners and retailers
- Active research through blogs, websites and events
- Attending the ABC Kids Expo each year.
~Featured Planners: Sharon Cichy and Meredith Wade of Capital Baby Planners~
What are your specialties as a baby planner?
~Featured Planner: Carly Kirsch of Newly Nested~
What uniquely qualifies you to be a baby planning expert?
I am a mom of two children – a daughter, age 2 ½ and a son age 15 months –and is well-versed in all things baby, toddler and beyond. From an early age, I’ve always loved babies and children and took advantage of that early on and earned some extra money as a teenager babysitting. I was also a nanny to a family for 10 years for their two girls. Aside from my own experiences, I am very organized and have an eye for detail and ensuring nothing falls through the cracks when planning for baby.
What qualities should an ideal baby planner have?
I think there are many qualities an ideal planner should have – however the most important to me are listening and understanding. Anyone can tell you theories, thoughts and ideas on parenting. It is important to have a planner who will listen to the expectant parents and truly hear what it is they need and then take that information and combine it with understanding. The understanding comes from taking the knowledge as a baby planner and translating that to serve the clients best.
What are your specialties as a baby planner?
I enjoy helping new and expecting parents by using a realistic and sensible approach. I also feel that many times with all the information out there, new parents have a difficult time deciphering what you need versus all the “wants” out there – or what a specific store, brand or web site says. I feel one specialty I offer is helping parents determine exactly what they need (or don’t need!) to truly fit their lifestyle for baby’s arrival.
Tell us a little bit about your background.
I started my career in Marketing, PR and Communications. Five years into my career, an unexpected change occurred which left me at a crossroads. After researching some options, I came across a career in baby planning and had found this to be my true calling. From reading numerous books, publications and more, I have educated myself on all things pregnancy and baby through postpartum and toddler years. When combined with my experiences over the past three years, I have become a go-to for expecting parents.
What is your biggest piece of advice for a new parent?
I’m always in agreement with many other planners and experts who advise new parents not to listen to the advice that is offered and not asked for. I believe that each parenting experience is different and should be their own and understand that what works for the Joneses may not necessarily work for someone else. In the same line of thinking, do not take what you read in books or on the Internet to be the end-all be-all. I recommend that parents read and listen to whichever sources of information they want and take bits and pieces from each place to form their own ideas of parenting and raising their baby.
What is the nicest thing a client has ever said about your business?
I have clients tell me all the time that they don’t know what they would do without my assistance or a product I recommended was the best idea. One of the nicest things anyone has ever said was in a letter of recommendation from Kelly:
“I have a 3 year old son and am pregnant with my second child, due in April. I have found Carly to be essential to me through these past few months. Aside from her having experience with pregnancy, product knowledge and general know-how of all things related to baby and pregnancy, she also has two young children of her own. Her common sense approach and realistic advice is refreshing and has truly made a difference to me. I find her to be trustworthy, honest and truly caring. I hear from her to check in with me to make sure my appointments are going well and to see if I have any concerns – even if I do not contact her myself.”
How do you stay current on trends in the baby and child industry?
I keep up on current trends through social media, blogs, pregnancy and many parenting publications and journals. As a member of the International Baby Planners Association, I have the ability to connect with others in the industry. I often receive updates from product manufacturers to stay connected to what’s new and exciting and ensure I am aware of all product recalls.
~August 2010′s Featured Planner: Shannan Carr & Lisa Cattie of Bottles to Britches~
What uniquely qualifies you to be a baby planning expert?
As a mom of three wonderful kids under the age of four, Shannan is a “frugal mom” who has spent the last four years researching and testing many of the baby gear items available on the market today and finding some of the best deals on those items.
After struggling to conceive her son, every choice Lisa made for him seemed so much more important. Lisa spent hours upon hours searching products and reviews online, reading books and testing gear in stores. This continues as his needs change and develop.
What qualities should an ideal baby planner have?
The most important quality for a baby planner to have is to understand that every family is different. Products that might be ideal for one family may not work for another. An ideal baby planner needs to take the time to understand the expecting family’s lifestyle and needs.
What are your specialties as a baby planner?
We love to help families find the products that will work best for them. Shannan is a “frugal mom” who understands that babies are expensive and will make sure that parents aren’t spending more than they have to. Lisa believes that we can make small changes and informed choices to make our homes healthier for our kids and ourselves while reducing our impact on the environment.
Tell us a little bit about your background.
Both Lisa and Shannan have a background in accounting but their experience as moms is what has made them great resources as baby planners. No one knows what works and what doesn’t as well as someone who has been there and done that. Since Shannan has been either pregnant or nursing for the past 5 years, she is well versed on the latest and greatest products out there.
What is your biggest piece of advice for a new parent?
When everyone is offering up unsolicited advice, listen. Sometimes the craziest sounding tips are the most useful. Also, don’t be afraid to ask for and accept help. Being a new parent is a huge adjustment and a lot of work.
Our favorite piece of advice is “Don’t be afraid to “spoil” your baby. Enjoy every minute with them!”
What is the nicest thing a client has ever said about your business?
Heather Mankes
Expectant Mommy
I am expecting my first baby in September. This is both exciting and a little nerve wracking at the same time. There is so much stuff to buy, research, and learn about that I didn’t even know where to start. Bottles to Britches have been my saving grace through my pregnancy and my planning and organizing for the soon arrival of baby Abigail. They have given me advice and suggestions on baby products, organization, and have been available to ask pregnancy related questions, which you can only ask someone who has been there. I would recommend Bottles to Britches to any expecting mother. They are a wealth of knowledge and resources; and only an email or phone call away.
How do you stay current on trends in the baby and child industry?
We keep up with pregnancy and parenting publications plus many social media outlets which prove to be the most valuable sources of information. In addition, we keep in touch with the other baby planners in our company and throughout the industry as well as manufacturers of prenatal and baby products. We also test as many of the new products as possible and always test something before recommending it.
Of course, first-hand experience is a huge benefit, and we have a lot of it!
~July 2010′s Featured Planner: Natalie Nevares of Mommywise~
What uniquely qualifies you to be a baby planning expert?
I’m an experienced NYC mom of two kids (two years apart), who had zero support or guidance when I became a mother. I had no friends or family with babies nearby, so I spent my entire first pregnancy researching every aspect of new motherhood. I read and insane number of books, interviewed moms in baby mega-stores and on the street about the products they bought, and attended every class I could, to prepare me for becoming a mother. What I found was an abundance of conflicting advice and information about just about everything. As a woman who’s experienced fertility issues, difficulty with childbirth and breastfeeding, severe postpartum depression, and every aspect of the new mom lifestyle options (full-time work, part-time work, stay-at-home and work-at-home mom), I have a genuine passion for helping new moms throughout the journey to motherhood. I am also a dynamic part of a diverse community of wellness and service providers throughout NYC, and I’m good at matching clients with the right professionals and products that work with their lifestyles.
What qualities should an ideal baby planner have?
The ability to listen is key, and the number one quality a baby planner should possess. I believe that a good baby planner should listen more than they speak, and ultimately be a non-judgmental sounding board for an expectant couple. A baby planner should empower new parents with information that speaks to their values, and help them make their own decisions, to gain confidence about their intuitive parenting skills, versus being told what is “right” and “wrong”. A baby planner’s job should be to facilitate and gently guide new parents, and to help with whatever they need, whether it’s a book or product recommendation, physically showing new moms how to use a breast pump, or delivering a home-cooked meal after the baby is born.
What are your specialties as a baby planner?
I love to research, and my specialty is taking the information I learn from an initial consultation, and transferring it into an actionable monthly plan, including a short list of recommended books, childbirth education and fitness classes that are convenient for my clients, and matching them with the right wellness and service providers. I also love researching products and shopping for the best prices. I’m a big fan of online shopping and free shipping (crucial for New Yorkers!), and I love saving my clients valuable time and money by recommending the top 1-3 products for them (including where to purchase), to allow them to choose from a short rather than long, overwhelming list of products available.
Tell us a little bit about your background.
After five years of traveling abroad and a short career in documentary TV and film journalism, I worked as a travel consultant for a luxury tour operator in NYC. For 13 years, I planned once-in-a-lifetime, privately-guided tours to exotic locales in Asia, Africa, the South Pacific and South America. It was oddly very similar to baby planning in that I traveled frequently to keep up with luxury travel trends, listened carefully to clients requests, and then advised them (based on their interests and my first-hand knowledge of the destinations and hotels), what I recommended for them, as well as orchestrated the details so all they had to do was show up at the airport with their passports!
What is your biggest piece of advice for a new parent?
The two most important pieces of advice I can offer new parents are to ACCEPT help from friends, family and professionals, in every way possible before, during and after their babies arrive, and to make it clear to all the helpers that the new mom needs caring for first and foremost. Many well-meaning friends and family will offer to “help with the baby,” but many of them forget that the new mom needs caring for more than the baby. A new mom needs someone to put food under her face and do laundry more than she needs someone to hold her baby!
What is the nicest thing a client has ever said about your business?
“I don’t know what we would have done without you.” This is the reason I do what I do.
How do you stay current on trends in the baby and child industry?
I subscribe to every baby and parenting publication (online and print), and I consistently meet with other service providers in the industry, to keep my fingers on the pulse of what’s happening in NYC. Social media is another way I keep abreast of what’s going on with products, services and trends in the baby and child industry. I’m an active member of several expectant and new mom groups (both nationally and locally), so I am in daily contact with what other new moms are experiencing, what products they love, hate, etc. In addition to reading an insane amount of product user reviews online, I frequent smaller maternity, baby and nursing boutiques in NYC, to source unique products beyond the Skip Hop, Baby Bjorn and other mainstream products.
~ June 2010′s Featured Planner: Amanda Ogle of Cherished Expectations~
Photo Courtesy of Jennifer Blackwell Photography
What uniquely qualifies you to be a baby planning expert?
As a mother of two, I have personally experienced the joys of my first pregnancy, the heartbreak of miscarriage, and the joys and stress of a “high risk” second pregnancy. Each have taught me about life, love, and the ups and downs that go into pregnancy, childbirth, and parenting. With experience as “The Corporate Mom” as well as the “Work at Home Mom”, I understand the unique challenges and opportunities that both roles offer a family.
What qualities should an ideal baby planner have?
It’s important to have the ability to truly listen and absorb what your client is saying or asking for. For many people the birth of a child is as exciting and eventful as planning a wedding. Another vital quality is being intuitive of each client’s family dynamic.
Understanding the roles that each family member plays, can make or break a baby planner. Stepping on a spouse / Partner / Grandmother’s toes can bring things to a halt quickly. It is easy to offer opinion and advice, the secret is to tailor it to custom-fit your audience.
What are your specialties as a baby planner?
My specialty is finding the highest quality, top rated products and services at the best price possible. I love searching for the best deals without compromising on quality or safety. It’s what I do for my family, and I wouldn’t offer anything less for my clients.
What is the nicest thing a client has ever said about your business?
Las Vegas is one of those ever growing cities. Most of the time I hear clients say that they have no family or close friends here, and it’s nice to have someone they can call. I’ve been in their shoes, and I know exactly how it feels to be pregnant in a new city…away from the comfort of family and friends. Being trusted by them is the greatest compliment.
How do you stay current on trends in the baby and child industry?
Being a member of the International Baby Planner Association is a great way to stay on top of new issues and new trends in the industry. We have a diverse membership, and each person brings wonderful perspective and insight to the table.
I do tons and tons of research online, from recalls to new products on the horizon. When something hits the store shelves, I get my hands on it to see what it’s all about.
Every parenting magazine that exists lands in my mailbox, and is scoured with a fine-tooth comb so that I can get a pulse check on trends. I receive information on boutique items and specialty products regularly as they come out and have tested some prototypes before they have hit the retail market. I also stay current with the American Academy of Pediatrics, keeping my eyes and ears open for any new topics that can benefit my clients today and in the future.
~ May 2010′s Featured Planner: Abigale Cole of the UK’s Mama’s Little Angel~
What is your biggest piece of advice for a new parent?
My biggest piece of advice for new parents is, they need a lot of rest and breaks. Having a new bundle of joy is so exciting but sometimes new parents new to get away for short breaks and time out to get refreshed. So where there is child minder help and family members to help with childcare they need to jump at the offer. Apart from this the next advice is having a baby is so expensive and every saved penny counts, so new parents need to cut down on unnecessary spending and save the pennies for rainy day. Going to a parenting group has a good effect on new parents, so if there are any parenting groups I advise them to join.
What qualities should an ideal baby planner have?
What qualifies an ideal baby planner is having good communication skills, being a good listener, attentive to details, equipping ones self with all latest baby and mothers news and not the least loving what you do as a baby planner.
What are your specialties as a baby planner?
My specialty as a baby planner is designing the baby rooms; apart from this I love being a personal shopper for my clients.
What is the nicest thing a client has ever said about you/your services/your business?
The nicest thing a client has said about me is am very caring and have a lot of passion in what I do. Clients have said my services are second to none and we go the extra mile for our clients.
As regarding the business in a whole some clients who have used us say they would definitely recommend us to expectant parents who have busy lifestyles.
How do you stay current on trends in the baby and child industry?
I stay current in the baby and child industry by going to all baby shows all over the world. I have been to baby shows in Germany, Spain, Turkey, Las Vegas, and China. Apart from this I read a lot of baby magazines, baby websites and join a lot of U.K baby associations which share a lot of updates on legislations and laws in the baby and child industry.
~April 2010′s Featured Planner: Desiree Miller of Bottles to Britches~
Tell us about your most interesting baby planning job.
I helped a grandmother plan a baby shower and it was very eye-opening including these women in their 70’s in the games we play these days.
What qualities should an ideal baby planner have?
An ideal baby planner should be able to listen to the parents needs and make suggestions to help them fill those needs, along with building confidence in their abilities to parent, even if that means reaching out to other professionals in order to do that.
Tell us a little bit about your background.
I’m a veteran journalist, specializing in the consumer and medical fields, and write for several publications and web sites, reaching out to my contacts in the industry, ranging from the AAP to ACOG. It’s this access to the experts that I feel makes me different than other baby planners and more able to get to the heart of what’s happening with parents these days. I also have four children and know what it’s like to feel like the worst mom on earth and the best mom, too. Knowing you help is out there is very comforting and something I hope to offer other parents as a baby planner.
What are your specialties as a baby planner?
I have built a network of baby planners around the globe, from my headquarters in Atlanta to a certified fitness instructor in Italy to a shower party specialist in Tennessee. Each planner brings something special to the profession and we network with each other to help all of our clients.
What is the nicest thing a client has ever said about you/your services/your business?
I had a client say they really appreciated my guidance in a particular product they bought because without my help they would have wasted money on the wrong thing (this was a particular car seat that they could use much longer because of varying weight limits).
How do you stay current on trends in the baby and child industry?
As a journalist, I deal each day with investigating the latest products and trends and it folds over into my role as a baby planner, reviewing products and getting to the bottom of the trends, then sharing them with my clients and readers who follow our newsletters and blogs.
~March 2010 IBPA Featured Baby Planner~
Our first International Baby Planner Association Featured Baby Planner is Jamie Grayson – The Baby Guy NYC. Let’s peek into his world and find out what happens with baby planning in the city!
What uniquely qualifies you to be a baby planning expert?
I am listed as the ” Best Baby Gear Guru” in the Best of New York issue of New York Magazine. I am a man, single, no kids and somehow I had the good fortune to fall into this industry. I love what I do and wouldn’t trade it for anything.
Tell us a little bit about your background.
I was an actor for years. I was hired to demonstrate the Bugaboo Frog at a baby store like a trade show and learned everything in the store. I read everything I could get my hands on. The rest is history.
How did your company get its name?
I AM the baby guy….lol
What is the nicest thing a client has ever said about you/your services/your business?
When a client tells me that I have educated them and helped to ease the transition into parenthood that is always the most rewarding part of my job.
How do you stay current on trends in the baby and child industry?
I am the resident Gear Guy for StrollerTraffic.com and I am very involved in different aspects of the industry–charity work, education and retail.
