How to Become a Baby Planner or Maternity Concierge & Certification
IBPA consistently receives questions on How to Become a Baby Planner and we thought it would be wise to write a post about the most important tips on how to get started! Here are the key items we think you need to think about before becoming a Baby Planner or Maternity Concierge:
- Have you researched your local market and know if you have a good target market to secure clients in? You are looking for people who can afford your services and have the disposable income to pay you.
- Do you have a passion and related background in helping new parents specifically in dealing with pregnancy, birthing and parenting situations?
- Are you business savvy?
- Do you have a good head for marketing and sales?
- Do you have $1,000 -$3,000 to spend in your initial start-up costs (this budget would be for the essentials like your website, logo, marketing collateral, business registration etc.)?
- Do you have at least 15-20 hours a week to devote to launching a business?
The most popular question we get asked is “do I need to be certified”? Our answer to this question is no. IBPA does not recognize any baby planning certification programs currently and frankly believes our niche still needs to mature in order to gain strong credibility. However, if you decide to get certified by any organization we advise that you do your research into who is the certifying body (ex. is it industry recognized) and what value are you gaining for that investment. We advise that before you invest any amount of money into a baby planning business you should determine if you have a local market to sell to first. Afterall, if you don’t have a market you won’t have clients to sell to and who’ll eventually purchase your services. We’ve seen many baby planning businesses fail within the first year because they do not do their market research. Once you do your market research and find that you have a viable market we suggest you spend your money wisely on items such as:
- a great website with strong SEO (strong site engine optimization can help people find your site easily on the internet through key search words)
- a professional looking logo and graphics
- marketing collateral
- marketing tools such as Constant Contact
- business start-up advice from a baby planning/maternity concierge expert, business attorney, business accountant
- become a Child Passenger Seat Technician through SafeKids Worldwide
- look at joining organizations like the International Association for Child Safety and brush up on your child safety background
- experience as a lactation consultant, doula, midwife, nurse, child birth educator, counseling, background in early childhood education or baby product retail are all excellent skills to have on your resume
We also believe spending more than $3,000 on your start-up budget is really unnecessary unless you’re looking at building a major website, database and marketing machine with all of the bells and whistles.
If you have any questions related to How to Become a Baby Planner please email us at info@internationalbabyplanners.com or call #503-297-5326. We’re happy to help you if we can!
Good luck if you’re launching your baby planning business and please consider joining IBPA once you’ve started your business.
Join Our First IBPA “Twitter Tea Party & Giveaway” on May 18th from 7-8 pm PST
Join IBPA for our first official “Twitter Tea Party” May 18th from 7-8PM PST
(and no we’re not referring to that political “Tea Party”- it’s all about safety & babies)
Grab your cup of tea or favorite beverage and log into IBPA’s first Safety Soiree ~ where we’ll discuss
“Car Seat Safety and How to Choose One” with special guests and industry experts JPMA and Britax.
One lucky tweeting participant will win a Britax Advocate Car Seat valued at $369.99.
See below for more details on how to register for the event along with a quick Twitter party overview.
IBPA “Twitter Tea Party” Highlights:
Host: International Baby Planner Association
Date: Tuesday, May 18, 2010
Time: 7-8 PM PST
Location: TweetGrid.com hashtag, #IBPABabyPlanner
Topic: “Car Seat Safety and How to Choose One”
Prize: Britax Advocate CS Car Seat
RSVP: Please RSVP by May 16th to Melissa@InternationalBabyPlanners.com with email and Twitter ID to attend and be eligible for the prize.
Special Guest Industry Experts:
Britax has been a leader in mobile safety for more than 70 years, with a legacy of leadership in developing innovations that enhance the safety of child car seats and improve their ease of installation and use.
JPMA is a national trade organization representing 95% of the prenatal to preschool industry. JPMA represents 250 companies in the United States, Canada, and Mexico who manufacture, import and/or distribute infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items.
Twitter Party Information:
What is a Twitter Party?
A Twitter party is an online discussion that focuses on a few related topics. It is simple and fun to join in the conversation by posting comments or asking questions via Twitter.
How Do I Participate?
You must register by emailing Melissa@InternationalBabyPlanners.com by May 16th with your Twitter ID. If you do not have a Twitter account you can easily create one in advance by visiting www.Twitter.com.
How Do I Join In and Keep up with the Conversation?
Join the party by using TweetGrid.com and enter the hashtag #IBPABabyPlanner to join the event. A hashtag is simply the sign “#” with a name attached to it. Tweet Grid will automatically include the hashtag on your tweets after you have entered the party. You will be able to follow the tweeting discussions in real-time.
When is the IBPA “Twitter Tea Party?”
The IBPA Twitter Tea Party will be held on Tuesday, May 18, 2010 from 7-8PM PST.
Why Should I Join in on the Fun?
The IBPA Twitter Tea Party will give you the opportunity to network with other parents, expecting couples and industry experts on child car seat safety. It will be a great chance to ask all of the questions you have about car seats and how to choose one. One lucky participant will also win a Britax Car Seat!!!!!!
IBPA “Twitter Tea Party” Rules and Regulations:
1. Be nice to other tweeters in the party! We all have opinions so let’s respect our differences and share advice.
2. This a stress free environment to tweet about important issues – relax and have fun!
3. This Twitter party giveaway is for United States and Canadian residents only.
4. You must register by May 16, 2010 via email to Melissa@Internationalbabyplanners.com with your Twitter ID and actually attend the party to be eligible to win.
5. You must be 18 years or older to participate.
6. There will be one winner randomly drawn after the party is over from the list of registered participants.
7. Winner will be notified via email via the registered email address by May 21, 2010 by a member of the International Baby Planner Association.
Big City Moms Biggest Baby Shower a Big Hit with East Coast Baby Planners
If you live in NYC or likely in the tri-state area, you know all about Big City Moms. For those outside this area, an introduction: Big City Moms is the destination for moms, moms to be and families and the premiere social event group in NYC. Big City Moms was founded by sisters Risa Goldberg and Leslie Venokur six years ago.
Big City Moms and the Bump Founders
Now with over 30,000 members, an online community and events like seminars, family fun days, mommy and me classes, expectant events held every day, BCM is the place to be all over the city. Their “flagship” event is the twice- annual Biggest Baby Shower where moms-to-be can meet and greet roughly one hundred national vendors and local service providers in a couple of hours and which boasts of new mommy seminars and most talked about, highly coveted gift bags. It’s become so popular that it outgrew its original location at the American Girl Place and this was the first time it was held at the Park East Ballroom.
The event draws lots of moms, press and, this year, baby planners! Several International Baby Planner Association members were there: Premier Baby Concierge, Sweet Pea Baby Planners, Jamie the Baby Guy, and Bottles to Britches. While we speak often on conference calls and via emails, it was great to meet face-to-face, an opportunity that is usually reserved for IBPA’s annual meeting at the ABC Kids Show in Vegas!
The seminars were well-attended, the food was great, the gift bags were bursting! All in all, Big City Moms “delivered!” It was a pleasure for me to sit in on the “New York City Mom Survival Guide” seminar by the Knot and the Bump founder, Carley Roney, and to meet her afterwards. There was an excitement in the air; and it was a success for both moms and vendors. I would definitely suggest this event to all moms-to-be, as well as baby planners and vendors, who are in NYC or can make the trip.
Want to see more? Click here to check out the Big City Moms Biggest Baby Shower April 2010 Video!
Ah, the gift bags!
Sweet Pea NYC and Premier Baby Concierge at BCM
Bump Founder Carely Roney and Shannon Choe (PBC)
April’s Featured Baby Planner: Desiree Miller of Bottles to Britches
Desiree Miller of Bottles to Britches.
Tell us about your most interesting baby planning job.
I helped a grandmother plan a baby shower and it was very eye-opening including these women in their 70’s in the games we play these days.
What qualities should an ideal baby planner have?
An ideal baby planner should be able to listen to the parents needs and make suggestions to help them fill those needs, along with building confidence in their abilities to parent, even if that means reaching out to other professionals in order to do that.
Tell us a little bit about your background.
I’m a veteran journalist, specializing in the consumer and medical fields, and write for several publications and web sites, reaching out to my contacts in the industry, ranging from the AAP to ACOG. It’s this access to the experts that I feel makes me different than other baby planners and more able to get to the heart of what’s happening with parents these days. I also have four children and know what it’s like to feel like the worst mom on earth and the best mom, too. Knowing you help is out there is very comforting and something I hope to offer other parents as a baby planner.
What are your specialties as a baby planner?
I have built a network of baby planners around the globe, from my headquarters in Atlanta to a certified fitness instructor in Italy to a shower party specialist in Tennessee. Each planner brings something special to the profession and we network with each other to help all of our clients.
What is the nicest thing a client has ever said about you/your services/your business?
I had a client say they really appreciated my guidance in a particular product they bought because without my help they would have wasted money on the wrong thing (this was a particular car seat that they could use much longer because of varying weight limits).
How do you stay current on trends in the baby and child industry?
As a journalist, I deal each day with investigating the latest products and trends and it folds over into my role as a baby planner, reviewing products and getting to the bottom of the trends, then sharing them with my clients and readers who follow our newsletters and blogs.
IBPA Announces Our Trusted Advisory Board Members
See which industry experts we’ve partnered with: Our Board Members
We are very excited to announce that IBPA has joined forces with some of the best known experts and professionals in the country. Our prominent Trusted Advisory board members are nationally known for their industry knowledge. All have been chosen specifically because of the passion, credibility, background and years of experience they bring to their field. Together, IBPA and our Trusted Advisory Board strive to bring awareness to the baby planning industry and strengthen the credibility of our profession. Our experts also help IBPA to keep up with the latest research as related to their category which in turn always connects us to the best and most current information possible. In turn, having direct access to our expert panel helps our baby planners provide high quality service and up-to-date industry knowledge to help new families globally in areas such as but not limited to maternity, pregnancy, non-toxic baby products, pediatrics, business and marketing.
We are extremely proud of our experts and their partnership with IBPA allowing us to bring you top of the line industry knowledge as baby planning professionals!
Our First Featured Business is Jamie Grayson ~ The Baby Guy NYC
Jamie Grayson, The Baby Guy NYC
Let’s peek into his world and find out what happens with baby planning in the city!
What uniquely qualifies you to be a baby planning expert?
I am listed as the ” Best Baby Gear Guru” in the Best of New York issue of New York Magazine. I am a man, single, no kids and somehow I had the good fortune to fall into this industry. I love what I do and wouldn’t trade it for anything.
Tell us a little bit about your background.
I was an actor for years. I was hired to demonstrate the Bugaboo Frog at a baby store like a trade show and learned everything in the store. I read everything I could get my hands on. The rest is history.
How did your company get its name?
I AM the baby guy….lol
What is the nicest thing a client has ever said about you/your services/your business?
When a client tells me that I have educated them and helped to ease the transition into parenthood that is always the most rewarding part of my job.
How do you stay current on trends in the baby and child industry?
I am the resident Gear Guy for StrollerTraffic.com and I am very involved in different aspects of the industry–charity work, education and retail.
Announcing Our New Name: the International Baby Planner Association & New Website
We have now changed our name to the International Baby Planner Association from NBPA! Over the last few months we’ve been busy significantly upgrading our website and creating a new logo which better embodies what our association stands for. IBPA is the first association established in 2007 which supports already established baby planning businesses. Our members have passed a thorough application process which includes a one on one interview before joining.
The main reason we decided to change our name to the International Baby Planner Association was because we believe that the baby planning industry should have an organization that sets high standards for what we do as professional businesses all over the world. IBPA has become a leader in the baby planning industry through our perseverance over the last 4 years because of our growing membership and we are excited to see continued growth internationally!
Baby Planners featured on AOL Small Business & American Express Open Forum
IBPA (formerly known as NBPA) is excited to see that baby planning is gaining more recognition as an important professional consulting service for new and expecting parents that’s growing quickly. We won’t be surprised if 2010 launches more baby planning businesses all over the world!
Read the latest here:
Baby Planning Businesses Grow Despite Recession featured on AOL Small Business, 12/28/09
Baby Planning Business Booming featured on American Express Open Forum, 12/28/09
Becoming a Baby Planner – Free Information Call on Jan. 14th, 6:30 PST
The International Baby Planner Association will be hosting a free information call for those interested in becoming a baby planner. Baby Planning is an exciting industry which serves and meets the needs of expecting and new families. We will discuss the most common questions about becoming a baby planner as well as IBPA member benefits, industry trends, manufacturer relations, baby planner certifications and have time for questions and answers. Specific topics include, but will not be limited to:
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What is a Baby Planner?
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History of Baby Planning and the projected future of the industry.
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What is the IBPA/NBPA and how can they support my baby planning business?
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What specific benefits can IBPA/NBPA give me if I become a member?
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IBPA requirements for baby planning businesses
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IBPA’s industry leading affiliates and partners
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IBPA Baby Planner Certification Program
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IBPA Manufacturer Relations Program
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IBPA Member On-line Forum
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How to get started
When: THURSDAY, JANUARY 14th 6:30 pm PST/9:30 pm EST
If you would like to be a part of this call, please email us.
Melissa Moog & April Beach
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